About me
Most interfaces look good.
Very few actually work.
🧑💻 Who am I?
I'm a Graphic & UI/UX Designer who focuses on clarity, logic, and user behavior — not just visuals. I help products communicate clearly, feel intuitive, and guide users exactly where they need to go.
I don't start with colors or trends. I start with questions:
Who is the user? What do they need? What should they feel and do next?
My design approach combines strong visual aesthetics with structured UX thinking. Every layout, element, and interaction has a purpose — to improve usability, trust, and conversion.
What working with me looks like:
- 🧠 Clear structure and thoughtful user flows
- ✨ Clean, modern visuals aligned with your brand
- 📊 Design decisions backed by logic, not guesswork
- 🤝 Reliable communication and attention to detail
If you're looking for a designer who thinks, analyzes, and designs with intention — let's talk about your project.
🏆 Experience
ThinkBeyond — UI/UX Designer
11/2024 – Present- Led end-to-end UI/UX design for a complex AI-driven SaaS product (focused on photo identification and database verification) from the initial concept phase.
- Established the product's foundational design strategy by defining the Target Audience (TA) and developing key testing hypotheses to guide the MVP feature prioritization.
- Acted as the sole designer on the project, creating the initial UI Kit and core User Flows while ensuring high-velocity collaboration with the PM and engineering team.
Bamboo Card — Product UI/UX Designer
05/2021 – 12/2022- Spearheaded a successful platform redesign based on Hotjar user behavior analysis, specifically targeting the high-value wholesale B2B segment.
- Strategically relocated the high-value "Free Consultation" CTA for wholesale buyers, significantly increasing new B2B client acquisition.
- Established the project's Design System and designed the internal Admin Panel Interface, which streamlined internal operations.
- Managed the entire design process independently, defining priorities and negotiating requirements directly with an English-speaking client.
Freelance — UI/UX & Graphic Designer
11/2018 – 12/2021- Delivered versatile end-to-end design services (UI/UX, Branding, Print) for diverse clients, including a pizzeria site, a pharmaceutical e-commerce platform, and specialized product platforms.
- Successfully managed client communication and project timelines autonomously, ensuring high satisfaction and securing repeat business.
- Developed comprehensive branding packages, including logo design, polygraphic production, presentation decks, and social media assets.
PULS Software — UI/UX Designer
01/2021 – 05/2021- Managed a high-volume workload, leading UI/UX design on 4+ diverse projects simultaneously, including EdTech, logistics for the Egyptian market, and an E-commerce store.
- Designed rapid, high-quality wireframes and prototypes for new prospective clients to define project scope and secure contracts for continued cooperation.
- Contributed to the existing Design System across various team projects, ensuring interface consistency and rapid development cycles.
iPartner SMM — Graphic Designer
12/2018 – 04/2019- Developed the complete visual identity and graphic appearance for the company's social media accounts and marketing materials.
- Responsible for the design of company logos and creation of consistent graphic content to support client branding across digital platforms.
🎓 Education
DesignHillel
2022–2023- Comprehensive UI/UX training focused on user-centered design, interface logic, and real-world product workflows. Covered UX research fundamentals, user flows, wireframing, prototyping, and usability principles, with strong attention to visual hierarchy and interaction design. Worked on practical projects simulating real client tasks and product scenarios.
Cursor
2020- Intensive course covering UI/UX design and graphic design fundamentals. Focused on composition, typography, color systems, layout structure, and brand consistency, combined with UX basics and interface design for web products. Developed design thinking skills and the ability to translate ideas into clear visual solutions.
DesignSpot
2019–2020- UI/UX and graphic design program focused on visual communication and interface fundamentals. Studied user interface patterns, design systems basics, branding principles, and visual problem-solving. Worked on practical assignments aimed at building consistency, clarity, and usability in digital products.
Lemon School
2018- Foundational UI/UX design course introducing user experience principles and interface design basics. Covered UX thinking, wireframing, interface structure, and usability fundamentals. Built a strong base for further development in product and interface design.